January 2025

Chris Hodson

Confidential and intended for Armadillo only - No unauthorised distribution

Elevate Your Cybersecurity Narrative with a Practitioner's Touch

Having spent over two decades in cybersecurity leadership roles, I've witnessed firsthand how most digital content initiatives in our industry fall flat. The typical scenario: leadership mandates that a ‘webinar series or podcast is something we should be doing’, dropping it onto an already overwhelmed marketing team who lacks deep cybersecurity experience. The result? Generic content that fails to resonate with technical decision-makers, rushed production and a suboptimal outcome.

At echo5, we are passionate about creating high-impact webinars and podcasts that position your cybersecurity solutions at the forefront of the industry. Unlike traditional agencies struggling to understand complex security concepts, or marketing teams stretched thin across multiple priorities, we bring both technical depth and production expertise.

Our end-to-end production service transforms complex technical concepts into compelling content that resonates with decision-makers, backed by real-world experience and supported by a team that understands both the technical and creative aspects of effective content creation.

Our Methodology

We employ a proven four-phase approach to ensure exceptional content delivery:

Strategic Planning

Many organisations initiate webinar programmes without clear direction, driven by a vague need for "more pipeline" or "thought leadership." This often leads to unfocused content that fails to engage the right audience or deliver measurable results.

Our Strategic Planning phase ensures your webinar initiative has purpose, direction, and measurable outcomes from day one.

We cover:

• Deep-dive discovery sessions to understand your objectives
• Audience persona development and content mapping
• Custom KPI framework establishment

Content Development

Drawing from our extensive experience in R&D consultancy, we apply proven methodologies to map buyer personas to specific points of interest, creating content that drives engagement and social promotion.

Our deep understanding of the cybersecurity landscape enables us to identify and engage relevant speakers, panel members, and attendees that align with your objectives and product portfolio.

Through strategic audience analysis and outreach planning, we identify key market segments, develop detailed buyer personas, and create targeted engagement strategies to ensure your content resonates with decision-makers and reaches the right audience.

We cover:

• Practitioner narrative crafting and messaging alignment
• Speaker selection and preparation
• Strategic audience targeting and invitation strategy
• Technical content review and optimisation

Production Excellence

Through our strategic partnership with a premier video production company in Berkshire, UK, we deliver exceptional content creation capabilities. Our well-established relationship and collaborative working style enable us to customise studio setups that perfectly match your content vision. Whether you're planning an intimate podcast discussion, an engaging talk show format, or a dynamic product launch, our flexible production approach ensures we can adapt to your specific requirements.

Our production excellence is built on:

• State-of-the-art studio facilities in Berkshire, UK
• Hybrid recording capabilities (in-person and remote)
• Flexible scene selection (informal fireside chats, dynamic group discussions, professional product launches, or contemporary social formats)
• Professional post-production and editing

Distribution & Analytics

Creating brilliant content is only half the battle. Our distribution and analytics services ensure your content reaches and resonates with your target audience whilst providing measurable insights into its performance. We implement sophisticated tracking mechanisms and multi-channel distribution strategies to maximise your content's impact and ROI.

Our comprehensive approach includes:

• Multi-channel content deployment strategy
• Lead capture and nurture sequences
• Comprehensive performance analytics
• Follow-up content creation specifically targeted at social channels and future event promotion

Pricing

Our flexible pricing model is designed to accommodate organisations at every stage of their content journey. Whether you're looking to create a single impactful webinar or develop a comprehensive series of shows, we have a package that fits your needs. All packages include professional studio time at our Berkshire facility, complete with state-of-the-art recording equipment and post-production editing services.

From single events to strategic series, each package can be customised to align with your specific objectives and audience requirements. Here's a breakdown of our standard offerings:

Essential Package (Single Event): £12,000

Complete end-to-end production of one webinar or podcast, including:

• Strategic Planning
• Discovery session and audience persona development
• Content strategy and KPI framework
• Speaker selection and preparation
• Production Excellence
• Full studio access at a leading Berkshire digital content creation facility
• Professional video editing and post-production
• Social media content creation
• Distribution & Analytics
• Multi-channel distribution strategy
• Lead capture and analytics reporting

Professional Package (3-Event Series): £30,000

All Essential Package features for three events, plus:

• Enhanced Benefits
• 3 months of echo5.live platform access
• Series narrative development
• Integrated lead nurture campaign

Enterprise Package (7-Event Series): £60,000

All Professional Package features for seven events, plus:

• Premium Benefits
• 12 months echo5.live platform access
• Monthly performance review meetings
• Detailed analytics including viewer engagement metrics, social sharing statistics, audience demographics, and content performance tracking across all distribution channels

Why echo5 Productions?

With over two decades of hands-on experience in cybersecurity and content creation, echo5 Productions brings unparalleled expertise to your digital content initiatives:

Deep Industry Expertis

Cybersecurity Leadership Experience

• 20+ years leading security teams and initiatives at cybersecurity startups and global financial services organisations.
• Direct experience building and scaling cybersecurity startups from seed to IPO readiness.
• Technical advisory roles for multiple security vendors and investment firms

Content Creation Excellence

• Developed and executed successful webinar series for Zscaler, Tanium, Contentful and Cyberhaven
• Created high-impact advertising campaigns for cybersecurity startups, resulting in measurable pipeline growth
• Featured speaker and author for over 50 webinars and podcasts focused on cybersecurity strategy and risk management
• Strategic Partnerships
• Exclusive partnership with leading Berkshire-based video production studio
• Network of specialised cybersecurity copywriters and content creators
• Established relationships with major tech media outlets

Extensive Industry Network

• Direct access to over 200 active CISOs across various industries
• Strong relationships with cybersecurity venture capital firms and analysts
• Regular collaboration with leading industry thought leaders and influencers

Onboarding Survey

We've streamlined our onboarding process to make getting started as simple as possible. Just complete our multi-stage form below, and our team will review your submission and get back to you within 72 hours.

The form covers essential information about:

• Your organization and key stakeholders
• Content objectives and target audience
• Preferred package and timeline requirements
• Technical requirements and platform preferences

Once submitted, you'll receive an automatic confirmation email with next steps and a reference number for your submission.