The industry deserves better…less is more.
Quality
At echo5, we passionately believe that how you do anything is how you do everything.
Most cybersecurity content today fails to connect with buyers or resonate with the masses. - you need one or the other IMO.
The market is saturated with generic podcasts featuring padlock symbols, acronyms, and threat maps. Viewers have seen it all before.
It’s 720p webcam footage that looks more like a holiday video call than engaging content. You wouldn't binge-watch Netflix if it were filmed on someone's phone, so why accept subpar production for your cybersecurity content?
The agendas are problematic—episodes are rushed to production, with the flimsy excuse that "we want to keep it spontaneous, so we won't create a structure." These and other signs indicate a lack of genuine care and effort. The result is both perfunctory and embarrassing.
Connections
Entire groups of cybersecurity stakeholder are not included in the discussions. It’s CISO panel after CISO panel about burnout, reporting lines and AI. All eminently important subjects but absolutely done to death by marketing teams looking to generate quick leads and get home before rush hour.
The industry deserves better than content that fails to inspire, motivate, or captivate its audience. Why are we doing the same things and expecting different results? Because it’s the easy button and alternative requires obsession and creativity. At echo5, we have both.
Enter The Show
Talk shows have a unique place in our culture. They were never just interviews; they were events. When Wogan, Parkinson, Letterman, Kimmel, or Fallon took the stage, audiences tuned in not just for the guests but for the experience. The best talk shows weren’t boring—they were unpredictable, engaging, and, most importantly, worth watching. They created a space where conversations felt real, where personalities shone through, and where audiences returned week after week because they knew they’d get something fresh, insightful, and entertaining.
That’s the vision for The Show at echo5—to bring that same level of excitement, candidness, and energy to the cybersecurity industry. It’s not just another panel discussion, webinar, or overly scripted fireside chat. It’s a platform for authentic, unfiltered conversations that people actually want to watch.
Growing up, I looked forward to watching talk shows. They were my window into the world—places where culture, entertainment, and raw human interaction collided. Whether it was Wogan’s ability to disarm guests, Parkinson’s depth of conversation, or Letterman’s razor-sharp wit, these hosts made every moment matter. It was never just an interview; it was a performance, a moment, an insight into something bigger.
Beyond talk shows, I’ve always been a sports fan. Having spent a lot of time in the U.S. and even playing ice hockey in my younger years, I know what The Show means in sports. It’s the pinnacle—the big leagues. The place where the best show up and where moments are made. That’s the energy I want to bring to The Show at echo5—not just a conversation, but an experience.
Today’s Protagonists
Our show draws inspiration from some of the most compelling hosts in modern media.
I'm inspired by how Harry Stebbings gets tech leaders to open up and share real stories that matter, Louis Theroux's knack for making complex topics feel approachable and fascinating, and Joe Rogan's ability to have those raw, unfiltered conversations that keep you hooked for hours. That's exactly what we're bringing to echo5.
We're not just copying their formats - we're learning from what makes them successful. Like Picasso said, "Good artists borrow, great artists steal," and as Steve Jobs noted, "We have always been shameless about stealing great ideas." We're taking the best elements of these shows - the depth, the authenticity, the entertainment value - and adapting them for the cybersecurity industry.
This isn't about going through the motions or creating another forgettable tech show. We're committed to honesty and action, creating content that matters. By studying these masters of the craft, we're building something that combines their proven approaches with our unique vision for cybersecurity storytelling.
Build what you’d watch, Hodson
In an industry saturated with low-quality content, we've made a bold commitment to excellence. While others settle for mediocre production values, we've invested significantly in creating an experience that truly honours your expertise and time.
Our approach isn't just different – it's transformative.
At the heart of our production is our state-of-the-art studio in Berkshire, a purpose-built space that rivals broadcast television quality. Here's what sets us apart:
- Professional-grade equipment suite:
- Cutting-edge lighting systems that ensure perfect visual presentation
- Broadcast-quality cameras capturing every detail with precision
- Professional audio equipment delivering crystal-clear sound
Every aspect of our production process has been carefully crafted to ensure you not only look and sound your best but feel comfortable and confident throughout the experience.
This isn't just another podcast recording – it's a premium platform worthy of your expertise.
[I’m building in public]. The show will get better - I will learn. I’m obsessed with doing so.